Accoring to Pirelli's Official site, the Calendar is a communication symbol for Pirelli. It was their 1964 edition that gave the Pirelli calendar the international famedom. The 35th edition of "The Cal" is the first ever to be realized in Aisa. It is an exceptional visiting card to bring the world of Pirelli to the public of the Orient. The 2008 Calendar is set entirely in Shanghai the picturesque streets of the old French Concession, the splendid gardens of the former British Legation, the mysterious and sensual atmosphere of forbidden China, the convulsive Nanjing Road and the characteristic tea houses constitute the background for the camera shots that will grace the coming months.
The twenty-three intense portraits recount the pomp of ancient China, with its splendour and the colours in which the Oriental myth of female beauty - perfection, purity, grace - is searched out. "Very often I find Western people seem to go for the more cliché Chinese faces: long hair, slanted eyes. All that has changed I think. Many Chinese women are graceful; I think we have an inner grace that's more rare than you find in the West," affirmed Maggie Cheung, the well-known Chinese actress.
The photographer for the Pirelli 2008 calendar is Patrick Demarchelier.
Here is the promotional video for the Pirelli 2008 Calendar.
Here is the promotional video for the Pirelli 2008 Calendar.
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