Fashion Trends - Primadonna Fall Winter 08/09 Collection

To search for the origin of Prima Donna, we need to go back to 1865, when it was founded in Germany by Salomon Lindauer. Lindaur’s primary focus for Prima Donna was to provide a perfect fit for large and naturally shaped women. The company evolved from providing primarily corsets to manufacturing bras for large-breasted women. Prima Donna changed hands from S. Lindauer & Co, (Wilhelm Meyer-Ilschen in 1938) to the current company in 1990, Van de Velde of Belgium. Van de Velde revitalized the line and made priorities of comfort, fashion, and fit. Prima Donna has been renowned for over 140 years for their perfectly-fitting luxury lingerie. Their longevity and success proves that fit and fashion hold a timeless appeal.