Change - The European Brand in Lingerie

A few weeks back, on a Saturday night India gave a very huge welcome to the entry of the leading European brand in lingerie - CHANGE. Lingerie denotes excitement, sensuality and elegance and is the most intimate wear of any woman, & captures the feminine, fashionable and adventurous essence of a woman. Lingerie is a secret expression of her innermost feelings. No wonder today's women are always attracted to a glittering array of styles, colors and textures. Realizing this, CHANGE the world famous premium lingerie brand has announced its debut in India.

The highlight of the scintillating event was a showcase of models walking on the ramp, displaying the beautifully designed, highly innovative, latest trend of intimate apparel for the Indian consumer.

CHANGE LINGERIE is designed and developed in Denmark by Danish designers since 1997 offering a complete range of lingerie, beachwear, home wear and nightwear. CHANGE Products are made of the finest silks, exclusive embroideries, the softest micro fibers and sophisticated laces, sourced from reputable suppliers around the world. The meticulously design offers the customer a variety in styles and sizes ranging from A-Cup to J-Cup, with the combined unique experience of a personal fitting with highly trained staff. Today, CHANGE enjoys a presence in over 20 countries throughout the world, over 100 company owned CHANGE concept stores, lingerie specialist stores and department stores.

For the India entry, CHANGE has joined hands with the largest integrated franchise and retail solution provider Franchise India Holdings Limited (FIHL). CHANGE plans to open its first exclusive outlet by the end of this fiscal year and for strengthening its footprints in India, CHANGE also plans to open 150 outlets in span of 3-5 years concentrating in 10 leading metros with an investment of USD 5 million.

On the occasion of the launch of CHANGE in India, Mr. Niels Krogh, Director, CHANGE, Denmark, says, "When it comes to style, fashion and trendy wear, India has emerged as one of most fashionable country. We at CHANGE decided to enter India and create an environment where every woman can go and feel like her true self. Every aspect of the CHANGE store will be designed for the customer to experience the most exquisite lingerie in store renowned for its beauty and refreshing atmosphere. We want our customers to feel cozy and comfortable while shopping."

With changes in styles of women's wear across India, the increased Western wear trend, there is a need for specialized lingerie with the perfect fit, such as strapless, halter neck, seamless T Shirt and Sport Bras, Hipster, Tai, String and Bikini briefs. To the Indian customer, CHANGE offers a wide variety of lingerie in a fit that feels, just right. "It's all about feeling beautiful," in comfort.

Lana Fuchs Couture - LA Fashion Week

Lana Fuchs, the Russian-born designer, launched her Spring 2009 line in the Main Tent at the Mercedes-Benz 7th Annual Fashion Week in Los Angeles. Lana Fuchs signature style transcends the world of reality into fantasy. From exquisite dresses to extravagant red carpet gowns, Fuchs continues to design for the discerning woman with a need to dress for every occasion. With the abundance of exuberant colors and handmade embellishments, Fuchs' debut collection, the Rhapsody In Bloom featured a romantic bouquet of ultra feminine shapes juxtaposed with bold prints and floral notes.

Americas Next Top Model winners Saleisha Stowers and Nicole Linkletter were among the models that presented the collection on the runway. For the finale, Sudanese model Atong took to the catwalk a silk chiffon and organza bridal gown culminated by a confetti of pastel colored rose petals that rained over her for the epic closing scene to the show.

Fuchs debut collection received a standing ovation and rave reviews from stylists, editors and celebrities. Those in attendance included Joel Madden, Camille Anderson, Natasha Alam, Angela Simmons, Vanessa Simmons, Dominika Wolski, Lady Victoria Hervey, Pamela Bach, Julia Verdin, Crystal Allen, Simona Fusco, Inna Korobkina, Patricia DeLeon, LA Laker Lamar Odom, tennis professional Jan-Michael Gambill and celebrity stylist George Blodwell.

Kingfisher Calendar 2008

Kingfisher has been busy shooting the 2008 calendar with many Indian beauties. Watch this space for the latest calendar.

Every year photographer Atul Kasbekar shoots beautiful Indian women in bikinis from several locations around the world. The calendar has been shot at the exotic Six Senses Hideaway Resorts at Koi Samui and Yao Noi, in Thailand. Only a select few in the 56 + ‘Kingfisher Countries’ across the world will receive a copy of this much sought-after calendar directly from the desk of the chairman of the UB Group, Vijay Mallya.

The models sported swimwear from brands such as Alberta Ferretti, Jean Paul Gaultier, Diane von Furstenberg and Moschino with accessories from Lanvin, watches by Hamilton and eyewear by Fendi. Photographic equipment is by Canon.

The Kingfisher Calendar 2008 promises to be a bigger, better and hotter this year with supermodels such as Tamara Moss (Holland / India), Nargis Fakhri (Czech Republic / Pakistan), Mimi Blix (Norway / Uganda), Katya Melnikova (Russia), Moni Kangana Dutta (India) and Sunisa Jongsawat (Thailand).

Swimwear Trends in 2008/2009

Are you ready for Summer? Let's take a look at what we can expect in Swimwear trends in 2008/2009.

First lets discuss color and prints. Fuchsia is a huge craze this season as well as the jewel tones including emerald, purple and sapphire blue. Geometrics, African prints and a touch of metallic bling are all making an appearance on the international fashion shows. Of course we can not forget that nothing epitomizes poolside glamor like a classic black swimsuit.

A black halter-neck on-piece. The revival of the on-piece is chic and glamorous. While the return of the classic one-piece is evident, variations on this style including cut-outs, monokinis and stylish maillots will be gracing poolside and shorelines in a modern chic fashion. Also taking a front seat will be lower leg lines embracing a retro look in an updated way.

Who are the brands to watch out for? Well, swimwear has previously been dominated by the surf giants of the fashion world and although surf brands will always have their place, the recent acquisition of Tigerlily by surfwear giant Billabong proves that swimwear fashion is being taken more seriously.

Busy Summer is making all the right waves in Australia and seems to be hitting a chord worldwide. With the backing of Ugg boots Australia fashion agent, and a favorite with swimwear models this brand is certainly one to watch.

Losing grounds are brands such as Wicked Weasel, Malibu Strings and other micro bikini specialists. Popular in the earlier part of this decade, swimwear that leaves little to the imagination is not capturing the imagination of modern fashionistas.

So now your equipped with everything you need to know about swimwear trends for the 2008/2009 season, now all you have to do is head down to your local gym and perfect that bikini body.